As Poland’s population and economic growth exacerbates consumption rates, its natural resources and habitat are undergoing increased stress. The loss of biodiversity and degradation of the environment is a global issue, but Poland and other post-transition countries face the additional challenge that comes with the conflicting desires of continued economic success and environmental protection. While environmental protection has its roots in farm life, few preservation activities focus on agriculture and the delicate relationship between farmers and land. Understanding this relationship is critical to sustain both human life and the Polish ecosystem. Currently, the environmental movement focuses on national parks that stand protected, ignoring the challenge of transforming the attitudes and consumption of ordinary citizens and their communities. Prior efforts to promote conservation and biodiversity often have an elitist attitude: They tend to involve methods that are accessible only to the wealthiest citizens and are promoted only among the educated. These efforts commonly fail to engage marginalized groups such as farmers, prisoners, or the disabled, perceived as insignificant in global environmental efforts—and they remain passive recipients of the new regulations. There is a need for creative ways to attract national attention towards environmental protection as an effective tool for bettering the lives of marginalized populations, specifically as a source of income and a chance to start a new life.